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:: Friday, July 08, 2005 :: People set direction and make decisions.:: Tuesday, July 05, 2005 :: The [Apple] board chose between a visionary person and a Pepsi-Cola salesman. John Scully, the Pepsi-Cola salesman, was more articulate and looked the role of a corporate executive. People wore ties then. He had all of the gestures and dialogue but no substance. But the problem he created–which grew out of this and was the ultimate demonstration of hubris–is that he chose to put himself in charge of product development. Well, obviously the problem is that if everyone reads this book and everybody starts looking for the same trends, the market is pretty efficient..., which means that you need to look for the trend that you get that some other guy doesn't.
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